: Seldom domain changing without risking SERs Let's assume, for the sake of this question that someone likes to change the domain of it's site once a year or 2... Why? From whatever reason, let's

@Heady270

There is nothing you could call "risk". If done properly, there is nothing, what could get lost. Indeed, any site, which changes the domain, will experience some ranking drop. But it, once again, if done properly, the drop will go by. And no one site is able to change the domain without any drop.

Drop exists by design: the bot should take time to re-crawl the whole site, all internal and external links, to rate again all data in relation to all metrics of the new domain.

What means "properly" is just:


Don't loose content
Don't loose links, both internal and external - redirect all of them
Update sitemap in SC
Add some new content
Check twice the site performance, because after relaunch the crawler tends to stress your server much more, as usually.

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