: Domain indexed in Google with UTM from another site A site of mine is quite new (couple of months), α few others in the same niche have added links to mine from their sites. One of them
A site of mine is quite new (couple of months), α few others in the same niche have added links to mine from their sites.
One of them has added a utm to it like:
www.domain.com/?utm_source=example.me&utm+medium=referral&utm_term=links+heading
That appears in the organic results above the original url.
Obviously this is misleading because Google will see that is referring visitors when in fact it's coming from organic search results.
I don't mind it, as long as it brings in the visitors, what are the pros and cons and should I ask Google to remove it? If so how?
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Will tagging URLs with UTM parameters affect search rankings of my website?
Short answer: No. It will not affect search rankings of your website
in any way. It will neither improve your website’s search rankings nor
will it degrade it.
Long answer: Google (and even Bing) knows that UTM parameters are used
for tracking. It ignores them when crawling websites. That being said,
there have been some instances in the past where links with UTM
parameters have shown up in search results. However, those are
anomalies and most websites are indexed correctly.
Since we are talking about this, let me give you a little tip. You can
tell Google what URL it should use when indexing a page on your
website. If the URL of a page is yoursite.com/sale, you can add
<link rel="canonical" href="http://yoursite.com/sale" />
in the <head> section of your website. This tells Google to always use
yoursite.com/sale in search results. This will make sure that
any parameter you add to your URLs (UTM or not) won’t affect how your
website is shown in search results.
Does custom UTM parameters affect the in-built reporting on social referrals?
Does custom UTM parameters affect the in-built reporting on social referrals?
Yes and no.
If a URL doesn’t have UTM parameters, Google looks at the referring
URL and matches it against a list of hundreds of websites it believes
are social networks. If there’s a match, the visit is attributed to
social traffic.
If a URL does have UTM parameters and utm_medium is either social,
social-network, social-media, sm, social network, or social media,
then the visit is also attributed to social traffic. So it’s very
important to use the right value for utm_medium. Remember, ‘twitter’
is not a medium. It is a source.
If a URL does have UTM parameters and utm_medium is not one of the
above mentioned values, it won’t be counted as a visit from a social
network. It will, however, show up in other traffic reports, e.g
Campaigns report.
Do UTM parameters make a URL less trustworthy that gets fewer clicks?
It depends on your particular scenario. Instintively, short URLs with
little to no visible tracking information feel more trustworthy and
clickable. But before coming to any conclusion, you should A/B test
both scenarious (with and without tracking information).
However, you can also hide the ugly long URLs in some cases.
Using shorteners (e.g bit.ly) is a good way to hide tracking information. Shortened URLs are much more acceptable when sharing on
social networks.
In emails, you can use a call-to-action anchor text to mask the tracking URLs. In addition, you can also use shortened URLs.
Source : www.terminusapp.com/blog/7-faqs-about-utm-parameters/ I hope it answer your question proper.
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