products Here's

Posted in: #Ecommerce #GoogleSearch #RichSnippets #SchemaOrg #Seo

I see with Google that you can add rich snippits for SKUs, GTINs (barcode numbers): developers.google.com/structured-data/rich-snippets/products
Here's an example of what I'm thinking of adding to our product page:

<span itemprop="gtin12">123456789101</span>

How does Google use this information?

I'm hoping they use it to index your page better and do not show it in the search results, as a 12 digit barcode number would look strange in a search result.

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@Shanna517

Currently Google Search doesn’t display the code in their Products Rich Snippet.

Google recommends to use at least one of these properties: sku, gtin8, gtin13, gtin14, mpn. They call these "identification properties", and my guess is that this name points to the reason why they recommend to use them: it allows Google to identify the products (either globally or per merchant).

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@Smith883

Google only specifies that it is used for "various identification properties". This would strongly suggest that it is used purely for identifying the same product across multiple websites, which I would speculate is for SERPs, even if it's not shown to the user. Elsewhere it's used may be for Shopping or Knowledge Graph. It's definitely not something that would be shown prominently on a SERP to the user as it has no real value in that regard.

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: Google Rich Snippet for GTIN & SKU numbers I see with Google that you can add rich snippits for SKUs, GTINs (barcode numbers): https://developers.google.com/structured-data/rich-snippets/products Here's

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: Google Rich Snippet for GTIN & SKU numbers I see with Google that you can add rich snippits for SKUs, GTINs (barcode numbers): https://developers.google.com/structured-data/rich-snippets/products Here's

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