: Rich Snippets for "Total Likes" instead of a Rating I'm just starting to learn more about rich snippets and I saw that they support aggregate ratings. But on my blog, users cannot rate articles;

@Ogunnowo487

The vocabulary Schema.org doesn’t offer a property for this purpose.

Schema.org defines the type LikeAction, but this is for representing the action that something has liked (or can like) something. (The type UserLikes is deprecated, but wouldn’t help anyway.)

You could represent with Schema.org that your article is the object of multiple LikeAction items (one for each like), but that would be a lot of additional markup/data for articles with many likes.

Example in Microdata:

<!-- user 23 liked article 42 -->
<div itemscope itemtype="http://schema.org/LikeAction">
<link itemprop="agent" href="http://example.com/users/23" />
<link itemprop="object" href="http://example.com/articles/42" />
<link itemprop="actionStatus" href="http://schema.org/CompletedActionStatus" />
</div>

<!-- user 12 liked article 42 -->
<div itemscope itemtype="http://schema.org/LikeAction">
<link itemprop="agent" href="http://example.com/users/12" />
<link itemprop="object" href="http://example.com/articles/42" />
<link itemprop="actionStatus" href="http://schema.org/CompletedActionStatus" />
</div>

<!-- user 5 liked article 42 -->
<div itemscope itemtype="http://schema.org/LikeAction">
<link itemprop="agent" href="http://example.com/users/5" />
<link itemprop="object" href="http://example.com/articles/42" />
<link itemprop="actionStatus" href="http://schema.org/CompletedActionStatus" />
</div>


(You could also add the datetime of the like. If only the count matters, you could omit agent and actionStatus.)

But anyway, Google Search doesn’t offer a Rich Snippet that would show the likes count.

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