: Can using a non-standard filename for favicon.ico impact SEO? In my application the admin of the application can upload different favicon from time to time. Right now I am using the favicon
In my application the admin of the application can upload different favicon from time to time. Right now I am using the favicon on my page like this:
<link rel="shortcut icon" href="/img/favicon.ico?v=4f32ecc8f43d">
I have no issue updating the new favicon from my application.
The issue is that it doesn't get updated to end user unless he clears his cache (because it is a static file). To overcome this I have one solution in my mind: Update the favicon every time with new guid so that it can be updated at end machine on the next page load. The url for favicon will look like this then:
<link rel="shortcut icon" href="/img/c96e9689-e6af-4b36-839b-e2014f269f69.ico?v=4f32ecc8f43d">
This will solve the favicon refresh on end user's machine.
My concern is that on replacing the name of favicon from "favicon.ico" with .ico will impact SEO?
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You can name the favicon whatever you want - the minimal needed for a client to read it is:
<link rel="icon" href="some-changing-file-name.ico">
The 'shortcut' part is depreciated. If you're changing the file name, there's no need for the querystring. The whole point of a query string on a favicon is to force an update even though the assets URI remains identical. If the client isn't updating - then set file expiry using the Web Server. If you're using Apache, then try this link. You need to set files with these values:
Cache-Control: no-cache, must-revalidate
Edit:
And to answer the question, Favicons are not a ranking factor. They are promoted to increase usability, which in turn creates positive user signals on Google.
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