: Why do we need to setup additional conversion tracking code in AdWords if we already trigger conversions in GA code? A client is using ga('ecommerce: calls throughout their codebase. Conversions

@Steve110

This is a good question and I'm not going to be able to explain it as well as some other users who might comment later but I'll let you know what I know.

As you might know Analytics and Adwords are separate and the data they record is different. Adwords code is different because its more cookie orientated - following the user based of the gclid of the ad they clicked on to see if they convert.

Analytics doesn't take into consideration gclid tracking and I am complete unaware why its not just apart of the Analytics code whether you have Adwords or not. That unfortunately will have to be answer by someone else with more Technical Google knowledge.

One thing that is certain is that you need both if you want to track your GA goal conversions as well as your Adwords conversions. The paid conversions analytics is critical for see if ads are converting at a viable rate - you mightn't be paying much for lots of views but if you are getting no return or you are converting from organic customers only then your ads need to change or you need to stop advertising because if you aren't making more money then without the Ads then they aren't worth it right.

SUMMARY: You need both sets of tracking codes

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