: Is there a difference between adidas.example.com and example.com/adidas for the keyword "adidas"? I've read at moz, that changing from a subdomain to a subdirectory might increase the ranking of
I've read at moz, that changing from a subdomain to a subdirectory might increase the ranking of the page. However, their example uses blog.example.com vs. example.com/blog, and "blog" isn't a very special keyword.
Is there some (fact-based) information about a scenario where the keyword is more special?
Let's say, I'm selling shoes at example.com. A sub-section of the page could restrict the visible shoes to the brand Adidas.
This section could be available at adidas.example.com or example.com/adidas.
What would be the case?
The argument by moz still holds true: having an additional subdomain weakens the ranking of both adidas.example.com and the main page example.com
As Adidas is a special keyword, adidas.example.com will rank higher than example.com/adidas when searching "buy shoes Adidas". The main page example.com may or may not be affected by this.
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I'm afraid it's less about the keywords used and more about how sub domains are perceived compared to sub directories. Sub directories share metrics whereas sub domains don't. If you had Nike and Adidas as sub domains, they would each have their own associated metrics in the eyes of a search engine; for instance 5 links each. If instead they were sub directories, the value of metrics such as links would have influence on each other as they exist on the same domain; each sub directory would have 5 links but the domain would have 10.
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