: When do I fire Google Analytics checkout step actions? I am not sure what numbers are above the bars: I setup check out steps in ecommerce setup like this: When someone finishes a step,

@Speyer207

Posted in: #Checkout #Ecommerce #GoogleAnalytics

I am not sure what numbers are above the bars:



I setup check out steps in ecommerce setup like this:



When someone finishes a step, I fire following code:

ga('ec:setAction', 'checkout', {'step': 1});


Is it correct to fire this code when someone enters step one or when someone leaves step one?

Google Analytics docs say:
The following example shows how to measure the first step of a checkout process, with a single product, and some additional information about the payment type:

ga('ec:addProduct', { // Provide product details in an productFieldObject.
'id': 'P12345', // Product ID (string).
'name': 'Android Warhol T-Shirt', // Product name (string).
'category': 'Apparel', // Product category (string).
'brand': 'Google', // Product brand (string).
'variant': 'black', // Product variant (string).
'price': '29.20', // Product price (currency).
'quantity': 1 // Product quantity (number).
});

// Add the step number and additional info about the checkout to the action.
ga('ec:setAction','checkout', {
'step': 1,
'option': 'Visa'
});


They fire this action with option a user selected. Therfor they send it when they finished step 1 of checkout process.

But what is the number above the bar in my screenshot under Billing Information (74)? This number must be the number people finished this step, isn't it?

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