: How soon does site migration to new server reflect SEO? In last 12 months I had very constant Google positions for 2 main keywords. In UK and Europe it was 1st and 2nd place and for US
In last 12 months I had very constant Google positions for 2 main keywords. In UK and Europe it was 1st and 2nd place and for US it was 3rd place for both keywords. I used external tools to check positions.
2 days after I migrated site to new server both keywords dropped for 1 place. Now it is 3rd place for UK and Europe (most countries) and 4th place for US. It has been 14 days since migration and it is still the same.
Do you think it is just coincidence that I lost 1 position in just 2 days after I migrated the site to new sharing host?
Time spent downloading a page is 650ms which is fine. I am worried if position drop is due bad neighborhoods. Another reason could be that if my current site IP was previously allocated to another site in the past with bad reputation.
So based on your experiences how soon does site migration to new server reflect SEO?
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Site migration to newer server may affect your SEO, because of server reputation and server location.
Server Reputation : If your server already hosted many of websites and some of them are doing for spam purpose, or some of sites already got penality from Google, then your site may be perform bad in search result.
Solution - Change your server or Use separate VPS, or Use Dedicated IP address, I don't think it cost so much money. Or contact your Host provider and confirm that you're only on that server if you're using VPS or dedicated server, because now a days many of host provider gives you VPS details, but they run multiple VPS on same server.
Server Location: Google use server location for local SEO, it does not imact too much in SEO, but it slightly does for local query, so I will suggest to use that country server which bring most visitors to your website.
Google ranking is based on domain name and metrics pulled from your site at the time of the indexing. You will probably find that it is a coincidence the rank reduced 2 days after you changed servers. Google doesn't depend entirely on IP address as many sites are hosted on shared IP addresses and one bad seed could ruin potentially thousands of small sites which can't afford the reduction in page rank.
Your Google ranking doesn't just depend on your own content but also on how many other sites link to your own, the reputation of those linking sites, sites that your site links to, and compared to other sites with similar keywords. In addition long gone are the days that Google depends on the keywords meta tag, these days Google will read that tag but will identify its own keywords on the page and identify for itself if the keywords you specify match what it believes the keywords for the page should be.
In addition load times, old content, etc can all throw your ranking off. Google rewards faster load times and newer more frequently updates sites with higher rakings.
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