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Sherry384

: How to implement the first interaction model in Google Analytics for funnel reporting? We use standard and custom reporting in Google Analytics. But for our reports we need to change the attribution

Posted in: #GoogleAnalytics #Reporting #Tracking

We use standard and custom reporting in Google Analytics. But for our reports we need to change the attribution model. In support.google.com/analytics/answer/1665189 we have found that Analytics uses Last Non-Direct Click model by default when attributing conversion value in non-Multi-Channel Funnels reports.

How would we switch to another default model? Multi-Channel Funnels and Model Comparison Tool are not suitable. We need custom report with First Interaction model.

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To view data on various attribution models in GA:

Conversions > Attribution > Model Comparison

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