: Analytics vs AdWords E-Commerce Data - doesn't add up - Attribution? Adwords imports E-Commerce tracking from Analytics. Under AdWords > All Campaigns > Conversion Value for a given period it

@Kristi941

Posted in: #Ecommerce #GoogleAdwords #GoogleAnalytics #Tracking

Adwords imports E-Commerce tracking from Analytics.

Under AdWords > All Campaigns > Conversion Value for a given period it says €7.004,70

For the same period in Analytics it says €7,912.97 under Acquisition > AdWords > Campaigns in the Ecommerce Revenue column.

Why is this different when the source is the same, being ga('ecommerce:addTransaction') data?

Is it related to attribution models? What is the default attribution model of AdWords and Analytics?

I would have thought AdWords might use an attribution model favouring AdWords, hence ending up being higher than Analytics, but it's the other way around here.

Where will I find the source of this discrepancy?

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