: Google Ads targeting my already long term customers. How to fix this? My company provides web based services on long term (years) contract basis. My customers would regularly visit my website

@Kristi941

Its a waste to show my already existing customers my company ads.


It isn't, but we won't address using remarketing to drive referrals, reviews and upsells in in this question.

To combat segmenting with remarketing, lets focus on this part of the question:


My customers would regularly visit my website to access the updates about their account.


Perfect, I am going to assume there is some kind of standard URL structure in your 'account' section of your website.

Let's say it's /account

If there is a lack of global structure, then I would advise using a Custom Variable or firing an event like 'logged in customer' in-between two script tags on those pages or when they log-in.

If you haven't already, integrate your Google Analytics accounts with your Google Adwords Account.


In Google Analytics, create a new segment and in the Advanced segement, select Conditions.
For filter, set it to Users, Include and the parameter for Page and set it to account or whatever the equivalent is. Note: Another good option would be Event Action/Label etc that would fire off when a user logs in.

Name your segment, then hit save. Then, in your normal view right-click on your segment and select Build an Audience.

Choose your Adwords account and set in the values for your Audience Definition.

Adwords time. Log in to your Adwords accounts and select your campaign.
(a) If it's a Search Campaign, select the 'Audiences' Tab.
(a) Scroll down to 'Campaign Exclusions` and under 'Ad Group Exclusions' select your 'Interests and Remarketing', choose 'Remarketing Lists' then select your audience.


(b) If it is a Display campaign, go to the 'Display Network' Tab and under 'Add Campaign Exclusions', select Interests and Remarketing. Same process as 7 (a).


And there you have it, now your campaigns will exclude all visitors from your website who have been to the accounts section until the cookie expires.

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