: Why does Google show different search results when viewed by 10 versus 100 results per page? Most of the time I have seen that when I enter my query in Google's search box and view the results

@Turnbaugh106

I don't believe there is any particular filter Google use when you see the top 100 results instead of 10 results. Its happened by default

Vote Up Vote Down

@Miguel251

There are a number of filters in place, here are the two that are most likely in effect:


User filters are applied to try and make search results more relevant to your history. It could be that an advanced search is 'hiding private results'. There's a button to replicate this if you're logged into Google, in the top-right of the display.
Google will hide results that rate highly for your query but that have received a low relevancy score because they're repeated or similar to other results. Again, an advanced search may be switching this filter off.


In the end - Google is an enigma wrapped in a mystery. I've read all their patents, studied their system and SEO is my job. Yet I'll never fully comprehend how it works, it changes too often to be certain of anything.

Vote Up Vote Down