: How to track the keyword position of my website without violating the google TOS I own a website and I'd like to be able to have an history of how some page and keywords ranked in google
I own a website and I'd like to be able to have an history of how some page and keywords ranked in google over time, to be able to understand if certain changes I made have positive or negative effect.
Now, I think that doing it by hand is a bit error prone and time consuming and I'd like to understand if I can write a simple tool to do that.
Unfortunately, from what I can read from the Google TOS (Term of services) is not allowed to crawl their result, instead they suggest to use the Google Custom search API.
And here is the question. As the custom search API
(from support.google.com/customsearch/answer/70392?hl=en)
are unlikely to match those returned by Google Web Search
how can I acquire accurate informations about keyword positioning without violating the google TOS?
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As noted by others, tools like Google Search Console and Bing Webmaster Tools will give you a limited insight into your rankings (and other metrics) over time.
For more complete data, you'll need 3rd party rank-tracking software. There are many out there, each with their pros and cons, but some popular industry standards are Searchmetrics, SEMRush and Pi Datametrics.
Bear in mind that these tools are limited in that they can't account for personalisation from, e.g., search history, location, etc.
Use Google Webmaster Tools: www.google.com/webmasters/tools
After adding all your sites (http - www, non-www, https - www, non-www) you can find your rankings Under Search Traffic -> Search Analytics.
Only one site should show keyword rankings, you do have everything 301 redirected to a single site, right?
As User Snovelli pointed out, Google Webmaster Tools can also be accessed programmatically via their API at developers.google.com/webmaster-tools/v3/quickstart/quickstart-java
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