: Two offices, two domains - what's best for SEO? My client has 2 dental offices in two locations. One office is called "Maintown Dental", the other, a new office, is called "Oakdale Dental"

@Bryan171

Matt Cuts avised here to give each location a webpage (It could be two domains or within a single domain).

However, In my experience is better to use a single domain because of benefits such as concentrated SEO efforts, less costs, content creation, content management and tracking.

Because there is no real difference you will need to decide between a subfolder vs subdomain structure. Think of what structure makes more sense to the users.

For example:

brand-or-person.com/location (Preferred structure for small business)

or

location.brand-or-person.com (Preferred structure for medium to big business)

Make sure to use in each location page the following:


Use Rich Snipets or Schema.org for each address.
Make sure to add hours, location, phone number and trading hours (separately for each location).
location specific Unique content .
Submit location pages to local directories.
Make sure to treat each location within its own silo, do not confuse search engines with a homepage with location specific information.

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@Gretchen104

I am no SEO expert but in my opinion if the services supplied are basically the same then one website would be suffice.

I would host a single website with service differences for each store / office and have each domain name pointing to the single website, a landing page can be setup with each stores logo/name or build it into a single site such as example, www.pizzahut.com.au/.
I do not believe doing this effects SEO badly in anyway besides joining the traffic flow to a single source, so it may improve it.

All the best.

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