: I can get penalty because changed my content? I have this page in my site: www.mysite.com/companies/first-company I show the data of "First Company" My "First Company", change your name

@Gretchen104

I have a problem?


From a pure technical standpoint, no. Sometimes URLs have to change and sometimes you have to recycle one so a 301 won't work. From a semantics standpoint, if you have to do this then something about your model/workflow is flawed. Company names should be reasonable unique and so should the URLs. To have to recycle an old URL like you describe is not optimal so I would urge you to reconsider your naming conventions to get more uniqueness in there and avoid having to recycle a URL and lose the 301.


my ranking can be affected?


Absolutely. If I see a snippet for company B in the SERPS and click through only to get company A information, I'm bouncing out of your site as soon as I can and I will be less likely to click on any of your links in the future. Depending on my medication levels at that time, I may be sufficiently paranoid to report you as a phishing or scam site too.

At best, you'll see your Bounce Rates going up and that alone will start to suppress you. If this is a one-time thing once every few years, the impact may not be that noticeable. If you are doing it over and over again, see above re: your workflow is flawed.

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