RankBrain is Google's latest relevancy algorithm. It is the part that decides how well pages match queries.

Rank brain replaced Google's historic reliance on keyword search. It uses artificial intelligence to deduce relationships between words, phrases, and concepts. It enables queries like this to return relevant results:

Google doesn't say much about how it actually works. Search Engine Land has an article that summarizes pretty much everything that Google has said about it: FAQ: All About The New Google RankBrain Algorithm

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: What is RankBrain? According to Google: content, links, and RankBrain are the most important factors in ranking, but what exactly does RankBrain mean?

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