: How to correctly track Google Analytics inbounds from social channel We have this case: a link from the website is shared as a post on a social media platform like LinkedIn when the user clicks

@Connie744

When posting links to direct people to your site, you should use query strings to assign extra data. This is called Campaign Parameterisation, or Campaign Tagging.

There are three parameters you should always add:


utm_medium - The marketing channel (social, email, cpc, etc.)
utm_source - The advertiser/site/publication in question (facebook, outbrain, bing, etc.)
utm_campaign - The name of the Camapign that this link is a part of (summersale, newsletter, etc.)


There are two more you can add if you need them:


utm_term - Paid Search only. The Keyword.
utm_content - Used to differentiate between tags (body1, creative3, etc.)


Google Analytics has a URL builder you can use that will make this very simple: support.google.com/analytics/answer/1033867?hl=en

Vote Up Vote Down

@Martha676

Use google's URL generator to track your social media campaigns.

Google URL Generator

Vote Up Vote Down

@Harper822

Always put some query string attached to social posts like "utm_source", "utm_campaign" and whenever user visit site, assign random identifier in session and using all these data, you can accurately track conversions from social sources.

example: www.example.com/2016/06/04/how-to-track-social-media-campaign?utm_source=linkedin&utm_campaign=promo

Vote Up Vote Down