: How many times can the same keyword appear in a meta description tag without penalty? This is source code from the adsense home page (code here is formatted to fit screen): <title> Make

@Gloria169

The weightage of keyword density in meta description for your SEO is now a very miniscule part of a super intelligent Google crawling and indexing algorithm.

According to my experience the description should be as relevant as possible and it has huge importance as :

This appears in the Google search result snippet which the actual user sees. If you have better content there w.r.t your competition then it increases chances of your result getting clicked. This in turn again improve your ranking as the CTR of your results is also a very important factor for SEO improvement.

Summarizing all :

1) keep the description as meaningful and short withing max allowed limit as possible
2) target multiple keywords rather then increasing density of one
3) try and make it best and click prone by providing most relevant content + some icing on the cake like lowest price, offer etc.

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@Odierno851

The concept of keyword density is obsolete in 2016. Putting a keyword twice or thrice is no better than having it once, more so in obscure tags like Meta Description which had been heavily abused in the past to influence ranks.

Craft a description that does what it is supposed to do; describe the content of the page in a nutshell. Don't make it look spammy and you should be fine.

You need to understand that Google uses the Meta Description to create snippets only when the searched keyword matches with the one in the meta description. For other instances, Google will randomly create a snippet based on the content of your page which has proximity to the keyword searched with, thereby completely ignoring your Meta Description content.

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