: Difference between Keyword and KeywordSuffix for SERPs I have a site with the keyword in the name as the first word, currently seperated by a space. Most posts contain the singular version of

@Sherry384

Please keep in mind that modern search engines use semantics and ontologies in their analysis. One ontology strips plural terms, both in the content and the search query, from plural to singular versions of the term. This is automatic and on the content indexing side, a plural term is indexed as both singular and plural. This means that car and cars are equal in the index and also likely in the search query. While there is a distinct difference between the search query and content indexing, on the query side of things, a plural version of a term may still be taken as plural, however, in some respects depending upon the search engine, on the index side, both plural and singular are indexed for better matches and should give the same results. This is the case for Google anyway and I assume for Bing as well.

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@Odierno851

An example of an actual <TITLE> element would have helped.

Anyway, the <TITLE> element is the most important on-page factor for SEO as well as CTR, so it should be optimized properly. Do note that title elements beyond 65 chars would be truncated by Google in the SERPs, so you've gotta be a bit creative within that character limit.

Stuffing in keywords in a <TITLE> is not the proper way of optimizing them. A title not only helps the site rank, but it is also the only thing that a user sees on the search result pages and makes a decision whether to click it or not.

So a <TITLE> should have 3 parts:


Keyword
CTA (Cal-To-Action)
Domain name for brand recall value.


Search engines emphasize the most on keywords placed at the beginning of the title, so your title should actually be

<TITLE>Keyword - CTA | Domain/ Brand Name</TITLE>


The CTA could be anything that you think would entice a search engine user to click on your link in the search results. Any special deals or discounts you're running at the moment could also be your CTA element.

Keeping a singular as well as plural form of your primary keyword in the would be redundant and eat away your valuable (and limited) title real estate. Use either one of them and use the other version in the body of the page.

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