: According to Google Analytics 80% of my visitors are "direct", but I suspect that isn't true, what can I do? I have a small site representing a software hosted on github.io domain. I use Google
I have a small site representing a software hosted on github.io domain. I use Google Analytics. For the last week or so, I get this statistics at the user acquisition tab:
Visits
Direct 96
Social 10
Organic Search 4
Referral 4
But I'm quite sure I'm getting most traffic from other sites, mostly the project repository on github.com. I think I am doing something wrong when working with the data. How do I see where the people came from and how many?
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I guess your website is not https and since most traffic comes from github.com, which has https, the referrer will not be set.
You can read it on the RFC page
A user agent MUST NOT send a Referer header field in an
unsecured HTTP request if the referring page was received with a
secure protocol.
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