: Is it possible for Google Analytics to keep tracking even when the tracking code was removed if there is a parent tracking code present? For quite a few years the University library where I
For quite a few years the University library where I work has used Google Analytics to track usage of our web pages. Recently I noticed it wasn't working. The code had some how disappeared from the page - possibly in a WordPress upgrade. It is working now.
Here is the oddity. Google Analytics never stopped reporting usage statistics. The University has its own tracking code so my assumption is they came from there. Is Google's system clever enough to know how to associate numbers for our account with the University one? Can the numbers I have be trusted?
Update:
After doing some further investigation, I can confirm our tracking code has not been properly implemented since October 2013. It was then when the University switched over WordPress which seems to have treated the code as Character Data. Then in mid-August 2015 the code vanished entirely. I now have it in an external file which seems to work fine. However while there has been a noticeable drop in web traffic from July 1, 2013 to the present, it does not entirely coincide with either the WordPress migration or the GA code's disappearance last summer.
I'm not entirely sure this answers the question, however. Google Analytics was giving a "tracking code mismatch" error until I re-inserted the code. However it still reported results. Exactly how accurate they were remains to be seen.
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To answer the first part of your question, no Google Analytics does not add additional tracking codes to your site if it has a parent tracking code. EG: If you have a university wide tracking code as well as your own tracking code and then your tracking code is removed and the university code stays it will report only on the university tracking code and not your removed one. The only reason why I can think that you would still see traffic from it with the tracking code removed is if there where users who where accessing a cached version of your site on a business network or through an ISP who cached the website as the cached copy would still have your own tracking code within the HTML. If this occurred you would see less traffic that what actually hit your site due to the fact that not all users would have accessed a cached copy of it.
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