: Is a drop in Domain Authority (DA) for a website & it's competitor unusual? I monitor the DA of a businesses website and 5 of their top local competitors. Competition level reaches across the
I monitor the DA of a businesses website and 5 of their top local competitors. Competition level reaches across the entire US but some are within the same state.
Moz sends me a weekly report of DA changes and then I verify those changes with other tools to make sure the reporting is as accurate as possible.
This week something happened that I have never seen before. The site I'm watching and it's competitors all had a drop in DA. Each between 1-3 points.
Would there be a reason for the drop across the board or is this just a coincidence?
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Actually, Moz don't the infrastructure to track all backlinks for a website. It only finds only few link and Gives the authority.
And, After a period of time it will again adjust all its authorities by discovering new links to website. If it don't any new link or Drop of existing links it will decrease the site authority.
A 1-3 point drop in the domain authority is nothing particularly concerning. The Moz domain authority score is a logarithmic score between 1 and 100 and is calculated based on a wide variety of metrics, many of which Moz doesn't outrightly specify, however based on some information that Moz does release it would appear to take into account data from competitor sites. A 1-3 point drop could simply be explained away by the publishing of a new domain that competes with your own.
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