: What is Google Analytics Paid Search? Actually I am struggling over a Google Analytics view (Acquisition Overview). There you have following results: Organic Search Generic Paid Search Branded Paid

@Hamaas447

Posted in: #GoogleAnalytics #Reporting

Actually I am struggling over a Google Analytics view (Acquisition Overview).
There you have following results:


Organic Search
Generic Paid Search
Branded Paid Search
Paid Search`


I know that Organic Search are visitors that come from search results.
I know that Generic Paid Search are visitors that come from non-brand search results and clicked on an ad.
I know that _Branded Paid Search are visitors that come from brand search results and clicked on an ad.

But what are is the Paid Search` channel?

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