: Should I choose Indian, Asia Pacific or USA based server? My website has 98% visitor from India and 2% from rest of the globe. Now, I am migrating to VPS. Should, choose those hosts who

@Berumen354

The shorter the distance between the 2 end-points (server - client), the faster is the communication, that's a fact; although using CDNs can help achieve faster distribution of the data/content across the globe.

As for SEO, server location would hardly make any difference if anything else is optimized and focused on your target location. **Although page load speeds can affect rankings- and page load speeds can be increased when you host far away from your users.

From G Webmasters FAQs:


Q: Is the server location important for geotargeting?
A: If you can
use one of the other means to set geotargeting (ccTLD or Search
Console’ geotargeting tool), you don’t need worry about the server’s
location. We do, however, recommend making sure that your website is
hosted in a way that will give your users fast access to it (which is
often done by choosing hosting near your users).




Selecting hosting provider:

Apart of the server location, there are more important things to consider when choosing hosting provider. Some of the most important:


Expertise
Security
Support and communication channels
Technology and Infrastructure - And compatibility with your needs.
General Terms of Services and Limitations
Performance, Reliability and Uptime
Scalability
Add-on Services and Essential Features e.g. backups


Price is important as well, but shouldn't be the most important factor when you plan ahead for an important business project/website.

Generally, when something sounds as too good to be true, in most cases it isn't, so be aware and do extended research - ask for advices, recommendations, get in touch with the hosting providers for pre-sales questions etc.

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