: Why do larger companies put little text in webpage and then add it all in the title of the page? I have read all over not to got over 100 characters in a title tag but I see large companies

@Eichhorn148

The first thing is you cannot go beyond 70 characters. Anything above is ignored by google. If you are referring to big sites like amazon then user does it as they have no idea of SEO. The other big sites does not have enough time to set metas of each product individual like 100,000 products, who will set the metas? Either they have main keywords in first 70 character or they just dont care.

Usually the big brands dont care much about these things as they are ranking higher based on their brand authority.

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