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Shanna517

: What causes Google to display a search result with a list of articles below We have a web application on which users have profile pages that have a few details about the user, and then a

@Shanna517

Posted in: #GoogleSearch #Serps

We have a web application on which users have profile pages that have a few details about the user, and then a list of blog posts that user has created. We're finding that in some circumstances Google will display a search result for one of these pages with the posts listed below like this:
thoughtleadership.pmforum.co.uk/u/102cbl0/nadia-cristina


In other circumstances, we have profile pages structured in exactly the same way but it is not displayed in the same way on Google search results. Like this:
blog.passle.net/u/vp37wl/adam-elgar


I am trying to work out why the two pages are being displayed differently in the search results. The main difference is that they are on different domains, so my current thinking is that perhaps Google categorises domains in some way, and perhaps displays results differently because of that.

If anyone is able to tell me why this might be happening, or has any ideas, it would be much appreciated.



This is not a duplicate - the question does not answer my question about why two pages which have exactly the same markup and structure but just different content are displayed differently in search results.

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@Megan663

One site is a forum site and the other site is a blog. Google only shows those links in the search results for forum sites. It never does so for blog sites.

The links are triggered because Google detects that the site is running common forum software such as PHP-BB. There is no documentation for the on-page markup that Google uses to detect forum sites. The only way to get your site to have this display in the search results would be to use forum software, or mimic the HTML and URL structure that the forum software produces very closely. You might even have to use the word "forum" prominently.

That particular display in the SERPs is known as "forum sitelinks". Here is Google's announcement about it (from 2009): googleblog.blogspot.com/2009/09/surfacing-forum-posts-in-search-results.html

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