: What term describes how certain is a name or a phrase for a search engine? I'm pretty sure there is a fancy word that means "searchable" in a context of web search. I will try explain be

@Heady270

I agree with Simon's comments. You are looking for a name that is brandable.

To be brandable, a name should be:


Unique -- no competition in search engines
Available -- can register domain name
Simple -- short, easy to remember
Different -- stand out from the names of similar products and competitors
Positive -- the name should evoke positive connotations (strength, speed, ease of use -- something your product has). Avoid brand names that sound too close to something negative. (I don't know how anybody ever got away with naming a dog breed the poodle.)


A brand name doesn't have to be descriptive. It is often better if it is not. A descriptive name limits customer curiosity. It may also prevent you from adding features or expanding in ways that don't fit the name.

When you are creating products, it is often good to pair your existing company brand with a descriptive name for the product the way that Google does: Google docs, Google fi, Google books, etc. That way users don't have to remember so much, only your single brand. It helps get users to use multiple products from the same company.

Vote Up Vote Down

@Becky754

Leave it and don't think about it, it is search engine job.

There are thousand of webpages talking and using same words for webpages, but Google can't display it on same position.

Let's take one example, I have made site which is brand new let's say it is examplo.com (p.s. Just assume ) so, whenever any people search examplo.com, then google will return example.com site not examplo.com, because may be user have mistypes the words, also Google does not have more data about it.

Now after few months, I was member of many communities like this, and added my site "examplo.com" in description/about section. Some communities have allowed dofollow links and some are not. Both help me to get more readers and natural links.

I have also added my site on search console, where I see how many guys link to me. I have write some great articles, which is displayed in some big newsletter site and people enjoy it, and link to me naturally as a reference.

Now Google have some data about my site, they understand about examplo.com, they understand this website is exist, and we should return this site first, because it is now most relevant to user query.

I know my example will look weird but it is the simplest way to describe relevancy.

People link those webpages with that kind of anchor test, and anchor text play a major role in serp. For example just search on Google "Click Here" and you will see adobe page with first position, because many of people use click here anchor text to download adoble plugin. So, It's all about the relevancy, and how people link to other webpages.

Google also use other signal about whether user find it relevant or not, for example, I search some query and click on first link and did not found that information useful, then I click back, and click on second link, and found it useful, so that's kind UX google always looking to it.

Vote Up Vote Down