: Inaccurate currency displayed in Google Rich Snippet We have managed to display information in the SERPs from our Schema.org markup, however, the information is incorrect. The page shows up in

@Nimeshi995

Not a Schema issue, it's a website and Google issue

The problem you are experiencing is pretty common and a side effect of GEO IP detection. The issue that your encountering is occurring due to the fact that your site is using some type of IP Geolocation service, often known as GEOIP.

In short your site is automatically detecting where a site visitor is located and then serving them with the correct currency, and obviously you are serving the Googlebot with US currency, because the majority of Google's crawlers are located in the US.

Google's Data Centres

Google's crawler operates on a large volume of IP addresses, and Google operates from multiple data centres throughout the world:



America


Berkeley County, South Carolina
Council Bluffs, Iowa
Douglas County, Georgia
Jackson County, Alabama
Lenoir, North Carolina
Mayes County, Oklahoma
Montgomery County, Tennessee
Quilicura, Chile
The Dalles, Oregon

Asia


Changhua County, Taiwan
Singapore

Europe


Dublin, Ireland
Eemshaven, Netherlands
Hamina, Finland
St Ghislain, Belgium




Google does not crawl websites from the UK

As far as I know Google does not have any UK based servers, but they do have servers in Ireland, most likely for tax haven reasons, as Ireland is know for its Double Irish Arrangement that allows big companies to pay lower taxes for its products and services, something that is constantly in the UK press, often referred to as tax avoidance by politicians.

Anyway...

Google crawling will never occur from a UK based server, since the majority of crawling occurs from servers located in the states, other countries outside of the UK, but besides... even if Google did have a UK crawler, Google doesn't have a feature where you can select a preferred crawl location in any-case.

Incorrect currency May Affect Your Local Rankings

If your main target region is the UK, then Google finding US dollar can and most likely affect your rankings, Since Google thinks your main region is US.


SOURCE

Other signals. Other sources of clues as to the intended audience of
your site can include local addresses and phone numbers on the pages,
the use of local language and currency, links from other local sites,
and/or the use of Google My Business (where available).


Replicate my Findings

You can replicate this issue by connecting to a VPN, or Proxy located in the US and then using a cookieless browser (important since your site is storing last used currency as a cookie) or Google Chrome incognito, you can clearly see that it is automatically assigning the currency.

Possible Fix

The most obvious thing would be to ignore the IP addresses of Googlebot, or the user agent, however this is not recommended by Google, since it could be detected as a form of cloaking. You should always treat the Googlebot as a visitor, not a bot.

So, you could always use that solution but obviously its not approved by Google. So I wouldn't recommend the above solution to anyone. You can approach this by setting up your site as a Multi-regional and multilingual website.

Or alternatively use multiple Schema markup to determine the currency, therefore Google should understand the website has multiple currencies and return the correct results depending where the user is in the world.


SOURCE:

This would allow you to serve all currencies in your markup, hide
those that weren't valid for the current user/ip through CSS/JS and
still have Google understand what you're doing:

<div class="curr-gbp" itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<!--price is 1000, a number, with locale-specific thousands separator
and decimal mark, and the $ character is marked up with the
machine-readable code "USD" -->
<span class="usd" itemprop="priceCurrency" content="USD">$</span>
<span class="usd" itemprop="price" content="1000.00">1,000.00</span>
<span class="gbp" itemprop="priceCurrency" content="GBP">&pound;</span>
<span class="gbp" itemprop="price" content="750.00">750.00</span>
<span class="aud" itemprop="priceCurrency" content="AUD">$</span>
<span class="aud" itemprop="price" content="1500.00">1,500.00</span>
</div>


You set the class on the containing div to the currency you've
selected for the user and then hide the other options through CSS:

.curr-gbp .usd, .curr-gbp .aud { display: none; }
.curr-usd .gbp, .curr-usd .aud { display: none; }
.curr-aud .usd, .curr-aud .gbp { display: none; }


Google should then recognise the mark-up and display it as
appropriate in its listings.

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