: Do search engines treat the new themed top-level domains the same as historical gTLDs? Since the new themed top-level domains (e.g. .photo, .club) surfaced online, I have rarely seen them in
Since the new themed top-level domains (e.g. .photo, .club) surfaced online, I have rarely seen them in the search results.
I know that some businesses use these new gTLDs, but it seems that everyone, including search engines, prefer the old ones (.com, .net).
Are there any rules/algorithms that are actually giving less value to these themed top-level domains?
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There are no TLDs that Google finds preferential to others; they are all treated equally in rankings. There are some geo-specific TLDs that Google will default to a specific country and use that as an indicator that the website is more important in a specific geographic region. But all TLDs are treated equally.
Google's systems treat new gTLDs like other gTLDs (like .com and .org). Keywords in a TLD do not give any advantage or disadvantage in search.
Source: searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671
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