: How do you get ecommerce stuff into an organic listing? I did a search for "eve mattress" & noted that they have a worked credit example in the organic listing - searching the page source

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I did a search for "eve mattress" & noted that they have a worked credit example in the organic listing - searching the page source doesn't show that this is done using microdata like: developers.google.com/search/docs/data-types/products
search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.evemattress.co.uk%2Fmattress.html
How is this credit example worked into an organic listing?

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@Eichhorn148

@closetnoc appears to be right that these are not rich snippets but what are called featured snippets.

These snippets appear to be transitory as the "eve mattress" featured snippets have been replaced by site links. But looking at two worked examples on evemattress.co.uk & shop.silentnight.co.uk it looks like Google favours well structured html elements that are named using words like price (for price) rather than a specific container like a table.

So to answer the question, use well structured html & identify ecommerce elements with unambiguous class/id names.

Google Search "eve mattress"

Page & HTML

Google Search "safe nights silentnight"

Page & HTML

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: How do you get ecommerce stuff into an organic listing? I did a search for "eve mattress" & noted that they have a worked credit example in the organic listing - searching the page source

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