: To 301 Redirect or Not We run a national search directory and have thousands of urls that are indexed with search results. I have several questions based on varying opinions that I have seen
We run a national search directory and have thousands of urls that are indexed with search results. I have several questions based on varying opinions that I have seen online.
1) Should these search results pages be set to crawl or not? Thousands of pages are indexed by Google (similar to our competitors) and contain important keywords (city and state, etc.), but I am unable to determine if we are penalized for this or should just leave them as being crawlable content.
2) Some of these urls have potentially duplicate content. Should I redirect these as 301s? I'm hesitant because we cannot have a drop in traffic. If traffic will drop, should I just leave them indexed but no longer a link on our site?
Any feedback would be greatly appreciated.
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1) If your dynamic content can be recalled consistently using query strings in the URL, then make sure your parameter settings are correct and let Google index it all. In Google Search Console, go to Crawl -> URL Parameters. If your content cannot be called consistently then it will be demoted by Google and may even earn you a penalty.
2) Duplicate or very similar content should be handled with canonical links.. Not 301 redirects.
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