: Google Analytics - User vs New Visitor vs Returning Visitor In GA's audience overview report, I see "users" as 145, however in the audience -> behaviour -> new vs returning report, I see "new

@Connie744

Sometimes Google Analytics metrics can be tricky to understand, but there are a few places where you can get more info about it, namely:


Google Analytics Developers API
Analytics Help - Metrics and Dimentions, here


Directly replying to your question, here's what you'll want to know while quoting this article here:


User: The total number of users for the requested time period.

New User: The number of users whose session was marked as a first-time
session.

Visit (now session count): The session index for a user. Each session
from a unique user will get its own incremental index starting from 1
for the first session. Subsequent sessions do not change previous
session indices. For example, if a user has 4 sessions to the website,
sessionCount for that user will have 4 distinct values of ‘1’ through
‘4’.


So:
User = unique people who visited your site

New / Returning = Ratio between new users and people that had already visited your page

Session Count = The number of times users came to your site opening a session (doesn't matter if it's new or returning).

If the numbers don't add up, give GA a few more hours, it can happen the calculations take a bit to come off.

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@Margaret670

Users = The total number of users for the requested time period.
New Users = The number of users whose session was marked as a
first-time session.
Returning The number of users whose session is not their first-time session.


As far as accuracy - try creating your own custom report and see if that helps.

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