: What is the 'breadcrumb' label in Google Webmaster for webpages markup Recently, I've noticed a 'breadcrumb' label show up in the Structure Markup section of Webmaster. Nothing shows up under
Recently, I've noticed a 'breadcrumb' label show up in the Structure Markup section of Webmaster. Nothing shows up under that label for any of my breadcrumbs:
They do show up for that page under the BreadcrumbList section:
And breadcrumbs are activated in search results:
So, what is the 'breadcrumb' label looking for?
This is the markup that's used on the page for the breadcrumbs:
{
"@context": "http://schema.org",
"@type": "WebPage",
"url": "https://www.j-26.com/seo/essentials/webpages/",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.j-26.com/seo/",
"name": "SEO"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.j-26.com/seo/essentials/",
"name": "Essentials"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.j-26.com/seo/essentials/webpages/",
"name": "Webpages"
}
}
]
}
}
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