: What are the advantages of using a 3rd party product review aggregator compared to self managing reviews? We want to start collecting Product Reviews on our site but I don't know if it's best

@Bryan171

It depends.. do you want control of your reviews or allow anyone to leave one even if they never did business with you? Keep in mind the most "helpful" reviews on most review sites are sadly, the bad ones. Between fake reviews and discount for product reviews, the whole review idea is losing credibility.

What I have told clients who sell a product is to simply send an email after point of sale with a simple 4 field form.


Were you satisfied with the product
Were you pleased with the customer service (if applicable)
If any, what would you change about the shopping experience
Would you be willing to leave us a review below


This way you get a real feedback, and makes the client feel you cared for their thoughts and opinion after the sale, not just from a pre-sales aspect.

Then post your reviews to your site. Dedicate a review page with proper heading and meta data, so if someone looks for reviews, they find it and you keep clients on your site.

Clients have loved it so far.

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