: Pruning expired pages using noindex? I have a busy website which contains several hundred thousand event pages. Due to their very nature, they expire once the event has passed, so there will
I have a busy website which contains several hundred thousand event pages.
Due to their very nature, they expire once the event has passed, so there will always be more past events than upcoming.
I'm interesting in optimizations to ensure Google is indexing the future events over the past events.
We could add a noindex tag to any past events. It's a risk though as we have 100,000's of them and they all feed internal links to upcoming events.
Do we risk doing this and hope it pushes more crawling onto the current events?
As we have our pages marked up with Schema.org metadata that Google recognizes, will it already be doing this internally with out our intervention?
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In a word, no.
If the event is expired then 301 redirect it to the parent category.
i.e.
example.com/london/chess/archway-chess-competition
redirect to
example.com/london/chess/
That way you don't lose any authority and ranking that page as gained while it was indexed.
noindex removes the page from the index, along with any authority it had.
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