: Absolute or relative local URL in Schema.org JSON-LD? I'm writing the Schema.org JSON-LD for a website now. For a url within my site, what will work / best practice? "url": "http://myawesomesite.com/content.html"

@Shanna517

For Schema.org, JSON-LD, and conforming consumers, it doesn’t matter.

The relative form is shorter and doesn’t require changes if you change the domain. But if a consumer happens to access your document under a different URL, the URL values will be different, too.

The absolute form is what you’d use anyway for external links, and it helps making sure that consumers will always end up at the intended place. But it’s somewhat longer, and if you want to change the domain, you have to update your structured data.

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