: How to improve referencing with plural keywords I have a website with a main keyword, which is 'événements' (events in french). It's a plural word for 'événement'. My problem is, I loose
I have a website with a main keyword, which is 'événements' (events in french). It's a plural word for 'événement'. My problem is, I loose some place in Google when I search the keyword in singular. How to improve the SEO with the singular keyword ? Should I try to replace most plural words to singular or is there a better way ?
Thanks by advance
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