: SEO keyword layout / structure with Google When using keywords such as in tags such as a tag, does Google recognize / ignore repeated words and recognize only the unique words instead, and

@Si4351233

As @John Conde states simply placing keywords throughout the page will not only make it difficult for your readers but will also not help your PageRank at all. Google hasn't based ranking on specified keywords for a long time since the problem with keyword stuffing and even back in the day what people would class as keywords where not what Google depended on anyway. When Google indexes a page it extracts context specific keywords from the page to identify what the keywords should be.

These days when Google indexes a page it effectively does so by asking "what would a human think this page is about". I understand from your question the specific part where you say not to say that keywords don't matter and only content matters but the fact is that while I wouldn't say keywords don't matter I would say that with modern SEO you should actually be calling it HRO (Human Reader Optimisation) in that the keywords for your page should be a natural part of the flow of the page contents and more specifically the topic being covered in the page. I doing this crawlers which pull your page and then assess it for indexing will automatically pick up on the appropriate keywords much the same as a human reader would.

You talk about the fact that you have read "SEO Fitness Workbook, 2016 Edition" and that is great however the fact remains that SEO is not really something that can be easily taught in a book as a hard and fast thing, SEO is something which is dependant on the site in question and involves a great deal of experimentation to find the right content to achieve the keywords that you are wanting to target. By all means you should decide on the keywords that you would like to see associated with your page and then work on the content to cover those keywords in a natural flowing way but you should also be prepared for disappointment and a lot of experimentation as the keyword choices and ranking Google uses is based on a huge number or variables and it is not as simple as making sure all of your keywords exist on the page somewhere. Google can and quite frequently does ignore certain keywords or give them less weight if the assessment of the page shows that other keywords are more appropriate.

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