: Recognising events schema Our website has been recognised for rich markup for a number of years, and a few months ago we added the Schema.org markup for events to our pages. Google Webmaster

@Gretchen104

Posted in: #GoogleSearch #SchemaOrg

Our website has been recognised for rich markup for a number of years, and a few months ago we added the Schema.org markup for events to our pages.

Google Webmaster console is recogising that this is on the pages, ans showing 1000s of pages with correct markup, no errors.

However, we've not yet made it into Google's event overviews at the top of searches such as 'manchester events'

This is a shame as some of our affiliates are listed there using our data, albeit slightly out of date or not as rich. It would be preferential for Google to be using the data direct from the primary source surely?

Is there a whitelist in operation or or are we implementing wrong? We have the markup against individual events, do we need it on our overview pages too which list multiple events on one page?

Example:

Google results: www.google.co.uk/search?q=manchester+events


Example markup:

<script type="application/ld+json">[

{
"@context" : "http://schema.org",
"@type" : "MusicEvent",
"name" : "His Clancyness + support",
"image" : "https://d31fr2pwly4c4s.cloudfront.net/7/0/2/887119_0_his-clancyness-support_1024.jpg",
"url" : "https://www.domain.com/.../.../",
"startDate" : "2016-10-07T19:30:00+01:00",
"endDate" : "2016-10-07T23:00:00+01:00",
"doorTime" : "2016-10-07T19:30:00+01:00",
"description" : "His Clancyness + support",


"typicalAgeRange" : "18+",
"location" :
{
"@type" : "Place",
"name" : "The Shipping Forecast",

"address" :
{
"@type" : "PostalAddress",
"streetAddress" : "15 Slater St",
"addressLocality" : "Liverpool",

"postalCode" : "L1 4BW",
"addressCountry" : "GB"
}
}

,"offers" :
[{
"@type" : "Offer",
"name" : "Advance Discount Ticket",
"category" : "primary",
"url" : "https://www.domain.com/.../.../",
"price" : "8.00",
"pricecurrency" : "GBP",
"validFrom" : "2016-08-11 13:27:53",
"validThrough" : "2016-10-07 18:30:00",
"availability": "http://schema.org/InStock"
},{
"@type" : "Offer",
"name" : "Advance Ticket",
"category" : "primary",
"url" : "https://www.domain.com/.../.../",
"price" : "8.00",
"pricecurrency" : "GBP",
"validFrom" : "2016-08-11 18:00:00",
"validThrough" : "2016-10-07 18:30:00",
"availability": "http://schema.org/InStock"
}]
}]</script>

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