: My site's performance decreased after the Penguin 4.0 and Possum updates, is there something specific I should look at? Lately I have been monitoring my site's performance, especially now that
Lately I have been monitoring my site's performance, especially now that the Penguin 4.0 and Possum local algorithm updates have been rolled out.
The site has a new design and it went live around August (a month before the updates). I have created legitimate local links from reputable sites and was doing really well, then the updates rolled out and my site's performance started to decrease:
I have done auditing for my links and I can guarantee that they are not spam and came from good reputable sites. I have also done a content audit, which I update once or twice a month, and is all original content.
Is there something else specifically related to the local algorithm update that I should be concerned with?
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