: Google Analytics segment of users with single sessions not working When I tried to get users segment who just had a single session (In lifetime) and their conversions, I am surprised to see

Posted in: #AdvancedSegments #GoogleAnalytics

When I tried to get users segment who just had a single session (In lifetime) and their conversions, I am surprised to see that more than 50% of such users have transactions. However, when I saw User explorer, for these customers, I can see multiple sessions for each.

For reference, The conditions I specified

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Then When I went to User explorer,forget about user, each client had multiple sessions. Where am I doing wrong?

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@Shakeerah822

Count of Sessions is a dimension not a metrics as we may expect it to be, it is incremented in the cookie with each session and is passed in GA as such. To elaborate let's follow below example :

User A - Visit's 1st time | Count Of Session =1 | Transacted
User A - Visit's 2nd time | Count Of Session =2 | Didn't Transact
User A - Visit's 3rd time | Count Of Session =3 | Didn't Transact

This user will still be included in your report (despite saying you only need users with one session) because it's first visit has 1 in Count Of Session Dimension.

For your case Sessions To Transactions would be more appropriate.

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: Google Analytics segment of users with single sessions not working When I tried to get users segment who just had a single session (In lifetime) and their conversions, I am surprised to see

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