: Why does a new responsive website rank lower in Google than competitors that are not optimized for mobile? I have a project which is fully responsive and has been optimized for mobile devices

@Bryan171

Responsive is one factor that influences ranking. As you say domain authority is around the same perhaps the competitor pages outranking yours are better keyword optimised.

Try and look at ways you can optimise keywords on the page from both a content and technical perspective. I.e primary keywords in H1 tags, URLs and Title Tags. Check your H-tag hierarchy as a whole, make sure you're using primary, secondary and LSI keywords that are relevant.

We usually allow around 6 months for SEO changes to take affect. Your site is only 3-4 weeks old as you say. Give it time.

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@Deb1703797

There are so many factors that contribute to your ranking, that we can't possibly tell what exactly is wrong.

I can tell you that in this case it isnt speed or responsiveness that makes the difference (because, well, you just said so). However, those are two important factors. This means that something more significant is happening, which might be one of the following:


Your competitor has an older website, giving it more authority
Your competitor has other flows/backlinks which are worth more
You have made an update, give it a few weeks to balance out
Your responsive version has mistakes, maybe htmlerrors, which don't help
Their content might simply be better, more up-to-date, better written


Keep checking your WebmasterTools and Google Analytics, see where you can improve. And again, give it some time.

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