: What exactly is "bounce rate" on the site info from Alexa? I see here http://www.alexa.com/siteinfo/google.com in section "How engaged are visitors to google.com?" exsist 3 parameter: Bounce Rate

@BetL925

I would actually slightly re-define that to "the percentage of single-page visits in which the person left the site without interacting with the page".

This is due to the fact that interaction events will prevent single-page sessions counting as a bounce. For example, if you have a video on a page that a user lands on and you track their video play as an interaction, if they leave the site after viewing, this will not count as a bounce.

Vote Up Vote Down

@Sue5673885

The direct answer to the Bounce rate concept has been answered before, here.

From Google Analytics Help Center:


Bounce rate is the percentage of single-page visits or visits in which
the person left your site from the entrance (landing) page.

There are a number of factors that contribute to a high bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they've found the information they need on that one page, and had no need or interest in going to other pages.


In reply to your question, yes, it's calculated separately because in fact it has nothing to do with those 2 other metrics you point: it's just an independent percentage of how many users arrive and leave your site without seeing more than one page.
The time a user stays doesn't matter, a user can open your page and allow the session to timeout (30min by GA default) and will still be counted as a Bounce if he only sees one page.

Vote Up Vote Down