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Nimeshi995

: Schema Multiple Areas Served (AreaServed) You may have noticed my recent activity on Pro Webmasters with various Schema and JSON-LD related questions in related to my increasing my Local SEO presence.

@Nimeshi995

Posted in: #LocalSeo #RichSnippets #SchemaOrg

You may have noticed my recent activity on Pro Webmasters with various Schema and JSON-LD related questions in related to my increasing my Local SEO presence. I have just been working on the adding AreaServed and know that it supports:


AdministrativeArea
GeoShape
Place
Text


Preferably I'd prefer to use Text over GeoShape since I only like to present physical data that actually appears on the page. I have added the following:

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "ProfessionalService",
"additionalType": "http://www.productontology.org/id/Web_design",
"name": "BYBE",
"url": "https://www.bybe.net",
"logo": "https://www.bybe.net/wp-content/themes/showboat/logo-bybe.png",
"description": "Creative website design company based in Bournemouth and Poole, Dorset.",
"telephone": "01202 949749",
"areaServed": "Bournemouth, Poole, Dorset",
"address": {
"@type": "PostalAddress",
"streetAddress": "Flat 11, East Cliff Grange, 35 Knyveton Road",
"addressLocality": "Bournemouth",
"addressRegion": "Dorset",
"postalCode":"BH1 3QJ"
},
</script>


As you can see I've added 3 locations to Area Served (Bournemouth, Poole, Dorset).

Question(s):


Is using multiple locations as text values correct?
Is there a better way? (without GeoShape).


The reason I ask is because of the spelling 'Area' and not 'Areas' served.

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1 Comments

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@Ann8826881

I think each value should represent a single area.

If you were using the more expressive AdministrativeArea/GeoShape/Place values, you would (by definition) use one type per area (a Place always represents a single place etc.), so there is no reason to assume that a Text value would be handled in a different manner. Furthermore, the definition of areaServed doesn’t refer to multiple values, and so it doesn’t define a separator (like ,).

So instead of

"areaServed": "Bournemouth, Poole, Dorset",


I think it’s better to use

"areaServed": ["Bournemouth", "Poole", "Dorset"],

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