: Removal of a keyword in webpage but search engine still leads to it after months I have a webpage that used to contain the keyword "XYZ". I have sinced removed the keyword, so that the entire

@Reiling115

Try to contact Google directly in order to remove that page from SERP

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@Miguel251

Google's algorithm includes LSI factors. LSI stands for
latent semantic indexing.

In plain English if other words on your page (synonyms for example)
are contextually related to your XYZ keyword, then these will be
positive ranking factors for your no longer desirable keyword.

LSI can be subtle and complex.

If, for example, your keyword were "golf equipment", then words
like putter, driver, 18th hole, or tee might help the page rank.

Did you, also, alter the meta description of your page?

Lastly, why not use a 301 redirect to steer the traffic to another
page?

Best of luck with this interesting and unusual problem.

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@Kristi941

If your page is recognized as an authority on the subject of XYZ, it will rank for it, regardless of whether that keyword appears on the page.

On-Screen SEO

Is your page still “about” XYZ? If so, just removing the keyword might not have much effect.

Off-Screen SEO

On-screen optimization of keywords is only part of Google’s (or any major search engine’s) ranking algorithm.

If other websites link to yours, that “juice” will pass to the page. That might include:


Links to your page that include XYZ in their anchor text.
Pages about XYZ that link to your page, especially if these pages
are respected.


What to do about unwanted off-screen SEO factors.

Check your backlinks, and use your judgement on which links may be driving the unwanted traffic.


Disavow the links in Google Webmaster Tools.
Contact the other sites, requesting they remove links to your page.
Contact the other sites (where relevant) requesting they remove the problematic keyword from the anchor text of links to your page.


CAVEAT: The first two techniques above will make your page generally less attractive to Google, not just for the particular, unwanted keyword.

Removing a given page entirely from search results

In the last line of your question, you sort of veer away from “how to I reduce SEO for XYZ” and just ask how to get the particular page out of search results.

To ensure the page does not appear in any search results, you can add a no-index meta tag to the page.

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