: Losing indexed page count rapidly since 2016 August 15 The website I am working on has a lot of news and much more content. We had the site since around 2010 and index was gradually growing
The website I am working on has a lot of news and much more content. We had the site since around 2010 and index was gradually growing up-to 350,000 pages. After 2016-08-15 we are losing indexed pages rapidly and now it is around 150,000 pages.
(On 2016-10-25)
Note : We did not change Sitemap, Robot.txt in any way and we did not encountered any index drops before. The dropping is stabilizing now.
We identified following issues in our website.
We have meta keywords tags which can be marked as keyword stuffed tags.
Most of our pages are not responsive and not mobile friendly.
Google index status graph shows one removed page after the above date.
We did not receive any manual action notifications or warning notifications from google.
Could someone please clarify what could have caused this issue? Is it possible google decided to de-index pages based on above listed issues or on one of their algorithm update or a penalty?
Update : I am not a SEO expert. I am a front end developer who just noticed this.
More posts by @Murphy175
3 Comments
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Google generally removes pages from the index for one of three reasons:
It can't crawl them properly
It found that they duplicate something else
Nobody searched for them and they don't have many external links
For crawling, check Google Search Console and make sure that there are not unexpected crawl errors. Check your server logs and see that Googlebot is fetching your pages with a 200 status.
For duplicate content, search for a sentence from each page in quotes on Google. You may find that there is a scraper site out there that has stolen your content. Google occasionally indexes a scraper site instead of the original source of content.
For lack of interest, there isn't much you can do. I've observed that Google will often crawl and index a page for the first couple weeks before deciding that it isn't high enough quality to continue including in the search index.
You gain and lose indexing based on quality, importance and freshness of the content. Why does your site exist at all? If it exists just to get money from clicks, then you should lose out rapidly. That you are are keyword stuffing should help nudge that along.
So this shouldn't be surprising at all.
My opinion is that your pages are losing indexing due to lack of promotion on the web. Just re-submit all the links on Google+ and fetch those links again using Google Webmaster Tools. You will find your answer then.
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