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Shakeerah822

: "Brand® product" or "Brand product" in title? We have always used Brand® product in the title element (because this is what it is). People of course search for Brand product and not Brand®

@Shakeerah822

Posted in: #Branding #Keywords #Seo #Title #Trademark

We have always used Brand® product in the title element (because this is what it is). People of course search for Brand product and not Brand® product.

I am in doubt. We are being advised to remove the registered icon and use Brand product in the title. But I am not certain about this: I would imagine that Google knows what it is doing and recognizes this icon.

Question: Would one use Brand® product or Brand product when trying to rank for Brand product?

References

forums.seochat.com/seo-help-general-chat-16/what-impact-can-using-registered-trademark-symbol-title-tag-have-why-467462.html http://www.ecreativeworks.com/blog/2007/04/18/the-title-tag-an-rare-seo-question-answered/

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@Steve110

Google handles special chars, and it seems they don't affect rankings:
www.google.es/search?q=Google%C2%AE&oq=Google%C2%AE https://www.google.es/search?q=Google*&oq=Google* www.google.es/search?q=Google*%2F&oq=Google*%2F

; but as Matt said, you should avoid to make thinks harder for robots, google's or any others:

How does Google handle special characters? by Matt Cutts

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