: How can I chart the average number of events per user? I have a scenario that I would like to chart on Google Analytics. Scenario: We have an event with an Event Category called video_played.

@Courtney195

You have two main options.

A) You can set up Video_Played as a goal. This would give you a conversion rate for the Video_Played event.

B) Set up a Google Sheet with the Google Analytics add on. With this create two reports, one with the total users during the period, and one with the total events during the period. Create a third sheet for workings, and then calculate the specific 'event rate' for the event of interest.
developers.google.com/analytics/solutions/google-analytics-spreadsheet-add-on

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