: Is it OK to ignore image title attributes when it comes to SEO? I've read on Yoast that it's OK to ignore the image title, but not the alt field from a SEO perspective. However, the SEO
I've read on Yoast that it's OK to ignore the image title, but not the alt field from a SEO perspective.
However, the SEO expert in the company insist it's highly required for SEO.
Who is right? Is there any reference or documentation for it?
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The title tag can be ignored completely as long as you fill in the alt tag as far as image SEO is concerned.
As far as I have been able to figure out, Google has four sources for the text it associates with images:
The alt image attribute
The title image attribute
The image URL file name
Text within the div that contains the image (eg <div><img src='...'> Text associated with the image.</div>
Of the four, the text in the containing div seems to be the most powerful. Google tends to like to index text that users can see. I have had the best luck getting an image associated with text by enclosing both the image and the text directly in a div.
Then to get images to rank well, you need "high quality" images. Google pretty much defines "high quality" as "large". Generally, the more pixels in the image file, the better it will rank.
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